To improve the referencing of your website and trust the first places on Google, it is important to understand its mechanism. How Google analyzes your website and files the search results ? How Google works ? Here are the 4 steps to remember in computer graphics !
You know it: to develop your image and / or your turnover on the internet, this inevitably goes through the good referencing of your website on Google. So how to do it ?
Before you get a lot of good attention in actions to improve the referencing of your website on Google, it is important to understand the mechanism of the search engine. Do you really know how Google works ?
How Google works ? The 4 steps to remember !
Step # 1 – Google’s robots scan the pages of your website
Google Bots are Google robots that scan the web. They move from link to link and record the content of each page they visit.
Take this web page as an example. The Google Bot will scan this page and save all of its content. He will then visit all the links on this page like this below. Google Bots repeat these actions without interruption.
Google Bots send all the content they scan to an indexing engine. To optimize the referencing of your website on Google, you must therefore have internal and external links which will promote the exploration work of Google Bots.
To improve the exploration of your site it is recommended to:
1 – Make sure that the pages of your site are accessible without identifiers and passwords. Google robots are not able to connect to client space, for example.
2 – Create a seismap. It is a file that presents all the pages present on your site as well as information on the date of last update or versions in other languages for example. Robots read this file which makes their exploration work easier.
3 – Avoid creating pages that do not have links to other pages on your site. The more the pages are linked together, the better their chances of being explored.
Step # 2 – Google indexes the content transmitted by robots
As we have seen, Google Bots scan all web pages and transmit their content to a Google indexing engine. These web pages are then indexed according to the words that constitute it.
Content analysis allows robots to understand more precisely what the page is talking about. It will then be classified in the Google Index, the huge database containing all the known pages and contents of Google.
Neutral words () like the, the, from or from and so on … are not taken into account in Google’s indexing.
To improve the indexing of your site, it is recommended to:
1 – Use the right keywords and a semantic field developed around the theme of your page.
2 – Create descriptive titles and subtitles, which illustrate the content on the page well.
3 – Do not put important text content in the form of images or videos. Although Google interprets them better and better, media content is less well taken into account by robots.
To go further: How long does it take to be well referenced on Google ?
Step # 3 – Google assesses the relevance of web pages
Now that it has indexed these web pages, Google will assess their relevance in order to judge whether or not they correspond to Internet users’ searches.
The relevance of a web page is assessed according to different criteria by Google :
- The keywords of the page;
- The position of the keywords in the page (in the URL address, in the titles, at the beginning of the text …) ;
- The frequency of use of keywords in the page (not too much, not enough !) ;
- The number of external links pointing to the page;
- The quality of the links pointing to the page;
Step # 4 – Google displays the search results
Finally, at each request made by Internet users, Google consults its databases and presents all the web pages it has indexed including the keywords of this request.
The results are sorted by Google according to their relevance, from the most relevant to the least relevant.
Google also takes into account other elements such as the geographic area of the Internet user or the language of its browser.